Their software firm Apilayer, for example, was bought by American holding company Idera last year. So far, LimeWire's revival has been funded with money the Zehetmayrs raised through the sale of their previous ventures. "We thought we needed to build a real mainstream user experience as well." "We've obviously got this great mainstream brand that everybody's nostalgic about," he added. There's no one really doing the same in the NFT space." "If you look at bitcoin, all the exchanges are making it really easy to buy, trade and sell bitcoin. "The issue with the NFT market is that most platforms are decentralized," Julian Zehetmayr told CNBC. The company is counting on a more accessible approach to NFTs, as well as an advisory board that includes the manager of rap group Wu-Tang Clan, Tareef Michael, to attract users. Its payment functionality has been developed in partnership with the start-up Wyre. dollars, rather than crypto, and users will be able to purchase tokens using credit cards.
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